How many of you have got on the computer to do your work or pay bills, but before opening your application to perform those actual tasks you log into; Facebook, Twitter, Pinterest, YouTube, Blogger, Gmail, etc? Well, you get my point, Social Media is taking over our lives, well mine anyway. Billions (yes, I said billions) of people use social media as a way to share links and opinions about the world around them. Therefore, tons of data or ‘social data’ as ‘SoMe’ (social media) experts like to call it (using this new lingo makes me feel at one with the SoMe gurus! LOL), is spreading like wildfire across the World Wide Web.
‘Pink Slime’ was a prime example. The term was coined over 10 years ago and never got any attention until people brought it into the social media world! Let’s put it this way, it was a well planned and well played scandal, which cost over 700 people/friends their job.
The ‘Pink Slime’ scandal used every avenue of social media. First, they started with Jamie Oliver the celebrity chef, who demonstrated his opinion, and I want to emphasize “opinion” of how LFTB is made. Jamie Oliver’s audience was ewwing over his presentation! But, these people forgot that Jamie is a chef/entertainer not a food scientist. He’s paid based upon ratings, so obviously showing how LFTB is actually processed was to boring, so he created his own way. (I wonder if people really think we have big washing machines in our plants to spin our meat? Well, according to Jamie’s episode we do.) That episode was shortly uploaded to YouTube and received over a million hits. Nearly 1/3 of all videos on YouTube have less than 100 views and another ¼ have between 100 – 500 views. About a year later #pinkslime hit twitter where it spread like wildfire! The hashtag #pinkslime was a trend on twitter. Do you know what it takes to get a hashtag to trend on twitter? Well, let me tell you because you will be blown away. It takes more than 1.9 million tweets a day by an average of 631,233 unique visitors. This would equal an average of 83,394 tweets per hour or 1,350 tweets per minute. Then Facebook pages and groups were forming one after another. Every blogger was blogging their opinions on the subject, some of which were factual and some of which were very, very off base. Like the social media gurus would say it went ‘viral’!
So much information, both true and false is being spread daily, it is mind-boggling.
- 294 billion emails are sent daily (Enough information is consumed to fill 168 million DVDs)
- 2 million blog posts are written daily (Enough posts to fill TIME magazine for 770 million years)
- 864,000 videos are uploaded to YouTube daily
- More than 35 million apps are downloaded daily
Before this scandal BPI was not involved in Social Media, like most ag organizations. The ‘pink slime’ topic was a big eye opener for BPI and the food industry as a whole. It brought a realization to how fast information can travel. BPI’s employees have taken the initiative to start Facebook pages, YouTube Channels, Twitter Accounts, and blog sites to open the communication to the social media world. Our new social media team is far from experts, with much to learn, but we do understand the importance.
- 66% of online adults are connected to one or more social media platform.
- 57% of the population communicates to people more online than they do in real life.
- There are more Facebook users than cars (800 million vs 750 million) – and it’s the most visited website.
- Pinterest is retaining and engaging users 2-3x better than Twitter was at a similar time in Twitter company history. There’s about 10.5 million people with virtual bulletin boards, 20% of which are men.
- Social commerce sales are expected to reach $30 billion in five years.
- 70% of businesses ignore complaints on Twitter, yet 630 million people are expected to have smart phones in 2012 where they can instantaneously provide feedback.
The power of Social Media is amazing and scary at the same time. Therefore before you tweet, share, or pin something in the SoMe world be sure the information is creditable.
I want to thank the Social Skinny for her wonderful Social Media statistics!
Lindsey Kovarna grew up riding horses then attended South Dakota State University where she was a Regional Director for the Great Plains Intercollegiate Rodeo Association. Her passion for agriculture continued upon graduation when she accepted a recruiting position with BPI. She is a wife and mother of one who enjoys spending time with family and friends. Follow her on Twitter @LindseyKov