There have been a lot of ‘lessons’ learned from the Pink Slime debacle. Unfortunately, those who fell for the ‘pink slime’ hype have left this smear campaign none the wiser. Beef Products, Inc., along with the entire meat industry, however, are now keenly aware of the power of social media. They are dedicating endless resources [...]
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Over the past few months since I have been deeply involved in the “Pink Slime” Controversy, a lot, I mean a lot of crazy comments have come to my attention. Sometimes they were so off the wall that I had to step away from my computer before I yelled obscenities at it! Here are some the most memorable [...]
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Looking back I now realize that wondering how I was going to accomplish various project obligations, at times separated by hundreds of miles, while balancing my personal life, should have never frustrated me as much as it sometimes did. After all, I had more work than I could accomplish at any given time. In these [...]
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I often look at my 3 year old son and wonder what he will be when he grows up. Will he be a doctor, a lawyer or a fireman? Maybe he will develop the Facebook of his time (I can only hope). I suppose my parents had the same thoughts (they’re probably still wondering). For [...]
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As the scary stories about “pink slime” or Lean Finely Textured Beef, as it is correctly known, spread across the nation, could anyone have anticipated the various twists the story would take? As the last few months passed, influencing factors contributed from an assortment of fronts. The story line has taken multiple turns and has had a [...]
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What exactly IS sensationalism? SENSATIONALISM: “subject matter; language, or style producing or designed to produce startling or thrilling impressions or to excite and please vulgar taste” FACT: “something that actually exists; reality; truth” Do you believe in Pink Slime? Are you willing to feed into the frenzy created by the media??? As an American, we [...]
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Years ago as a young journalist working with publisher/editor Frank and Sally Morlan at the Sheldon (Iowa) Mail-Sun Newspapers, Frank taught me the ethics of community journalism. He’d point out the good and the bad, the acceptable and non-acceptable, and what was responsible and irresponsible. Be fair, he told me, and be honest. You supply the facts [...]
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How many of you have got on the computer to do your work or pay bills, but before opening your application to perform those actual tasks you log into; Facebook, Twitter, Pinterest, YouTube, Blogger, Gmail, etc? Well, you get my point, Social Media is taking over our lives, well mine anyway. Billions (yes, I said [...]
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I am subject to various enthusiasms and, in 2008, I wrote a series about beef and the vast network of phony consumer advocates, vegetarian types, animal rights groups and headline chasing media folks who love a good scare campaign, all trying to convince Americans that beef was bad for them. Today, it is a smear [...]
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I see the effect in Harper’s eyes , my three-year old son, when I tell him ‘No’, and when my daughter, Kelsey, comes home from grade school after having a disagreement with one of her friends. Words can bring our self-esteem so low that we start to believe what we are hearing. We call it [...]
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RT if #BeefisBeef - One year later. News story highlighting @ppl4truth http://t.co/beL25GXzSD - posted on 2 months agoGreat Read RT @cliffkri The Great Media Debacle @queenofwien #beefisbeef @ppl4truth @meatassociation @AR_ranchhand http://t.co/2UTDtwecY9… - posted on 2 months agoThanks for sharing. RT @Cliffkri @ppl4truth #BeefisBeef Update: One year later, Will @ABC news be forced to pay? http://t.co/Gx9MlbcqAw … - posted on 3 months ago
@ppl4truth http://t.co/94DHdbAD - posted on 4 months ago
@ppl4truth - posted on 5 months ago
